UN FAO | World Ocean Day 2017
Art Direction and Creative Direction for World Ocean Day on 8 June 2017, celebrated at the FAO building in Rome. The event saw the historic FAO headquarters — the imposing Rationalist building at Circo Massimo — lit up in blue as a symbolic gesture of solidarity for the protection of the world's oceans. Role: Art Direction, Creative Direction. Client: FAO – Food and Agriculture Organization of the United Nations. The work included the art direction of the event: the blue lighting design for the FAO building, the visual communication materials for the day and the coordination of outreach activities. 🌐 Digital context 2017: Lighting monuments and institutional buildings in symbolic colours became a global communication language with strong visual impact. Photos and videos of the illuminated building were shared instantly on social media, amplifying the campaign's message worldwide. 📎 References: - World Ocean Day: https://worldoceanday.org/ - FAO – Fisheries and Aquaculture: https://www.fao.org/statistics/data-dissemination/fishery-and-aquaculture/