UN FAO | WFD 2019, "The Market" exhibition
Creative Direction and Exhibition Design for FAO's World Food Day on 16 October 2019 — World Food Day 2019, theme SDG 2 "Zero Hunger". The exhibition concept "THE MARKET" presents the market as a universal space of exchange, culture and food: a place connecting producers and consumers around the world, a symbol of the global food chain. Role: Creative Direction, Exhibition Design. Client: FAO – Food and Agriculture Organization of the United Nations / OCCO FAO team. The Creative Direction work included defining the narrative concept "The Market", the visual direction of the exhibition, selecting and coordinating photographic material from markets around the world and supervising the production of the exhibition spaces. 🌐 Digital context 2019: 2019 was the year institutional exhibitions fully integrated digital and physical content. Exhibition design for major organizations such as FAO adopted visual languages of high aesthetic quality, in line with the standards of contemporary museum design, focusing on the emotional impact of images and immersive storytelling. 📎 References: - FAO – World Food Day 2019: https://www.fao.org/world-food-day/en/ - FAO – SDG 2 Zero Hunger: https://www.un.org/sustainabledevelopment/hunger/ #ExhibitionDesign #CreativeDirection #FAO #WorldFoodDay #ZeroHunger #SustainableDevelopment #UnitedNations #EventDesign #UNDesign #ItalianDesign #SDG2 #FoodSecurity