UN FAO | WFD 2017, creative direction and exhibition
Creative direction and exhibition design for FAO's World Food Day 2017, theme "Change the future of migration – Invest in food security and rural development", 16 October 2017. The project included the global visual campaign with the claim "WE CAN CREATE EQUALITY" and the staging of the main event at FAO headquarters in Rome, with an exhibition exploring the link between migration, food insecurity and rural development. Role: Creative Direction, Art Direction. Client: FAO – Food and Agriculture Organization of the United Nations. The creative direction covered the entire campaign: visual concept, global communication system (posters, digital banners, exhibition materials), coordination of the international creative team and supervision of event production. 🌐 Digital context 2017: 2017 was the year international organizations adopted cross-platform visual communication systems — unifying languages for physical events, social media (Instagram, Twitter, Facebook) and global digital campaigns. Video storytelling on YouTube became central to international advocacy campaigns. 📎 References: - FAO – World Food Day 2017: https://www.fao.org/world-food-day/en/ - FAO YouTube – WFD 2017: https://www.youtube.com/user/FAOoftheUN #WorldFoodDay #FAO #CreativeDirection #ExhibitionDesign #ArtDirection #UnitedNations #FoodSecurity #CommunicationDesign #ItalianDesign #DesignForGood