UN FAO | WFD 2016, exhibition at the Rome headquarters
Creative Direction and Art Direction for the exhibition of FAO's World Food Day 2016, 16 October 2016, at FAO headquarters in Rome. The theme of WFD 2016 was "Climate is changing. Food and agriculture must too." The installation in the great hall of FAO HQ included a large LED screen with video content, exhibition panels, graphic floor installations and interactive spaces. Role: Creative Direction, Art Direction, Exhibition Design. Client: FAO – Food and Agriculture Organization of the United Nations. The work included the creative direction of the entire installation: spatial concept, visual communication system, coordination of multimedia content (video, infographics), supervision of exhibition materials and signage. 🌐 Digital context 2016: 2016 was the year institutional exhibitions systematically integrated large LED screens and HD video content as a central element of exhibition design. "Phygital" communication (physical + digital) became the standard at major institutional events. 📎 References: - FAO – World Food Day 2016: https://www.fao.org/world-food-day/about/en - FAO – Climate Change and Food: https://www.fao.org/climate-change/en/