UN FAO | Colosseum video mapping, WFD 2020

Video mapping on the Colosseum in Rome for FAO's World Food Day, 16 October 2020 – theme: #FoodHeroes. The project celebrates FAO's 75th anniversary with a spectacular projection on the façade of the Colosseum, created at the height of the COVID-19 pandemic. The video mapping received the Premio Mediastar (Il Premio Tecnico della Pubblicità), an Italian award for excellence in advertising and multimedia communication. Role: Creative Direction, Art Direction. Client: FAO – Food and Agriculture Organization of the United Nations. The creative direction defined the narrative concept of the projection, the colour palette, the visual content and the rhythm of the composition, coordinating the technical and creative team. 🌐 Digital context 2020: Marked by the pandemic, 2020 saw an explosion of streamed digital events and open-air installations as an alternative to physical events. Projections on iconic monuments became the main tool of institutional communication for major international events, amplified by social media. 📎 References: - FAO – World Food Day 2020: https://www.fao.org/world-food-day/en/ - Premio Mediastar: https://www.mediastars.it/ - FAO 75th anniversary: https://www.fao.org/newsroom/story/75-years-of-growing-nourishing-and-sustaining-our-world/en