FAO 75th anniversary video mapping show/World Food Day 2020
UN FAO | 75th anniversary video mapping, Colosseum and FAO headquarters
Video mapping show for the 75th anniversary of FAO, created for World Food Day on 16 October 2020. The projections covered two Roman landmarks: the Colosseum and the historic FAO headquarters by the Circus Maximus. A spectacular event combining digital art, architecture and institutional communication to celebrate 75 years of the fight against world hunger, with images and messages broadcast live worldwide. Role: Creative Direction, Art Direction, Animation, Digital Art, Projection Mapping. Client: FAO – Food and Agriculture Organization of the United Nations. The work included designing the visual and narrative concept of the projections, supervising the animation process and art directing the entire production. 🌐 Digital context 2020: The COVID-19 pandemic turned institutional events into open-air or streamed spectacles amplified by social media. Video mapping on historic architecture established itself as the most effective communication format for global events requiring immediate visual impact and international media coverage. 📎 References: - FAO – 75th Anniversary: https://www.fao.org/newsroom/story/75-years-of-growing-nourishing-and-sustaining-our-world/en - FAO – World Food Day: https://www.fao.org/world-food-day/en/