United Nations | Presence at Expo Milano 2015

Branding, Creative Direction and Communication Design for the United Nations presence at Expo Milano 2015 – theme "Feeding the Planet, Energy for Life". For the first time in the history of world expos, the UN did not have a single pavilion but a cross-cutting presence distributed across the whole Expo site: a "UN Zero Hunger Itinerary" running through Pavilion Zero, the UN Garden, the Biodiversity Park, the Children's Park, the Future Food District, the 9 Thematic Clusters and the national pavilions. The logo with the blue spoon — a direct reference to the UN flag — became the symbol of the entire UN presence at Expo. Role: Branding, Creative Direction, Graphic Design. Client: FAO, WFP, IFAD and the United Nations System. The work included designing the "United Nations at Expo 2015" brand system, the narrative concept and the visual communication materials for all UN spaces on the site. 🌐 Digital context 2015: Expo Milano 2015 was one of the largest global communication events of the decade. 2015 was the year of the adoption of the 2030 Agenda and the 17 SDGs. World expos turned into hybrid multimedia platforms, where physical content merges with apps, social media and interactive installations. 📎 References: - Expo Milano 2015: https://en.wikipedia.org/wiki/Expo_2015 - UN – Zero Hunger Challenge: https://www.un.org/sustainabledevelopment/hunger/