United Nations | Brand identity, Expo Milano 2015
Logo and brand identity design for the United Nations System (FAO, IFAD, WFP, UN) at Expo 2015 Milan. The project produced the "UN EXPO2015 Logo Book" — the complete visual identity manual of the United Nations at the Milan World Expo, including logo variants for all three main food-related UN bodies (FAO, IFAD, WFP) in relation to the Expo Milano 2015 brand. Role: Animation, Art Direction, Graphic Design, Branding. Client: FAO, IFAD, WFP – United Nations System. The work included designing the official "United Nations at Expo 2015 Milano" logo, the brand usage guidelines, applications across all physical and digital media and the production of the Logo Book that guided all visual communication of the UN System at Expo. 🌐 Digital context 2014: 2014 was the year responsive design became an essential standard — brand systems had to work on every surface, from a mobile screen to a giant trade-fair banner. Interactive digital logo books (navigable PDFs) began to replace traditional printed identity manuals. 📎 References: - Expo Milano 2015: https://en.wikipedia.org/wiki/Expo_2015 - IFAD: https://www.ifad.org/ - WFP: https://www.wfp.org/