Italian Foreign Ministry, UN FAO and EU | Together for the SDGs

Integrated communication project for the #InsiemeperGliSDG campaign – "Our actions are our future", 2021. A multi-institutional initiative promoted by MAECI, FAO, the European Union, Save the Children, Action Campaign and CIHEAM Bari, involving the Italian municipalities of Bari, Cremona, Prato, Rome and Teramo. The project brought the communication of the UN Sustainable Development Goals (the 17 SDGs) to Italian cities, with a visual approach combining the recognisability of the UN brand with Italian local roots. Role: Branding, Art Direction, Exhibition Design, Communication Design. The work included designing the campaign's visual identity, the graphic materials for the 17 SDGs adapted to the Italian context, and the exhibition materials for events in the five partner cities. 🌐 Digital context 2021: Multi-stakeholder institutional campaigns rely on flexible visual identity systems (design systems) that can be adapted to physical media (banners, displays, installations) and digital media (social networks, websites). 2021 was the year SDG communication reached the general public through social platforms. 📎 References: - UN Italy – 2030 Agenda: https://unric.org/it/agenda-2030-i-17-obiettivi-di-sviluppo-sostenibile/ - FAO – Sustainable Development Goals: https://www.fao.org/sustainable-development-goals-helpdesk/en - MAECI – Italian Cooperation: https://www.esteri.it/it/temi/cooperaz_sviluppo/