Pubblicità Progresso | Website

Website project for Pubblicità Progresso, 2006 — the historic Italian foundation for social communication. The concept was based on innovative horizontal navigation to display the historical Timeline of all Pubblicità Progresso campaigns (from its founding in the 1970s to the present day). A UI/UX design approach advanced for its time, anticipating the horizontal-scroll interfaces that later became standard in contemporary web design. Role: Art Direction, UI/UX Design, Web Design. Client: Pubblicità Progresso – Foundation for Social Communication. The project included the site's information architecture, the UX of the horizontal-scroll navigation system, the interface design and the sections: Archive, Our identity, Our campaigns, Agenda, Services. 🌐 Digital context 2006: 2006 was a crucial moment for web design: Ajax and web applications were revolutionizing web interfaces. Horizontal scrolling as a navigation mechanic was cutting-edge by the standards of the time, anticipating solutions that became common only 5–10 years later with HTML5/CSS3. 📎 References: - Pubblicità Progresso: https://www.pubblicitaprogresso.org/