United Nations | Colosseum video mapping, Food Systems Summit 2021

Video mapping on the Colosseum in Rome for the United Nations Food Systems Summit (#UNFSS2021), October 2021. A four-minute monumental projection on the façade of the Colosseum, broadcast worldwide by RAI, to convey to the world the urgency of transforming global food systems. A work of digital art on one of the most iconic monuments on the planet, commissioned by the UN to mark the opening of the international summit. Role: Creative Direction (Design4People). Executive production: CABINAA. Technical direction: Fabrizio Ghirelli (STI). Concept design: Elisa Marras (Multiforme). Director: Matteo Lanzi. Production: RAI. The Creative Direction role covered supervision of the narrative and visual concept of the entire projection, coordination of the multidisciplinary creative team and dialogue with the UN client. 🌐 Digital context 2021: Projection mapping on iconic architecture became a privileged tool of high-impact international communication. Major international organizations such as the UN use it for global events streamed to millions of viewers around the world simultaneously. 📎 References: - UN Food Systems Summit 2021: https://www.un.org/en/food-systems-summit