UN FAO and EPFL | Professional Football Against Hunger
Design of the visual identity and advertising materials for the campaign "Professional Football Against Hunger – Together We Can Save Lives", a collaboration between FAO (Food and Agriculture Organization of the United Nations) and EPFL (European Professional Football Leagues), 2012. The campaign features Raúl González, FAO Goodwill Ambassador — one of the most celebrated players in the history of European football. Role: Advertising, Art Direction, Graphic Design. Client: FAO / EPFL – European Professional Football Leagues. The work included the design of the campaign's visual identity (logo, palette, typography), advertising materials (posters, banners, team kits) and the graphic supervision of materials distributed to the participating European football leagues. 🌐 Digital context 2012: Football is the global communication medium par excellence. In 2012, FAO campaigns involving international sports figures reached millions of people through social media, club websites and sports media. Cause-driven football became an established model of sports activism. 📎 References: - EPFL – European Professional Football Leagues: https://www.epfl-europeanleagues.com/