Italian Foreign Ministry | Creative direction for events

Creative Direction for the institutional events of the DGCS (Directorate General for Development Cooperation) of MAECI – Italian Ministry of Foreign Affairs and International Cooperation, 2024. The project included the creative direction of interactive installations for public events that directly engaged audiences — especially children and families — around the themes of the UN Sustainable Development Goals (SDGs). Role: Creative Direction, Art Direction, Exhibition Design, Communication Design. Client: MAECI – Directorate General for Development Cooperation (DGCS). Coordination of the visual narrative of the event spaces, design of interactive elements (SDG cube installations), supervision of materials production. 🌐 Digital context 2024: 2024 saw physical exhibition design converge with digital engagement: hybrid installations with gamified, interactive elements became the standard for institutional communication aimed at diverse audiences. Generative AI began to influence visual ideation, including in the non-profit and international cooperation sectors. 📎 References: - MAECI – Italian Development Cooperation: https://www.esteri.it/it/temi/cooperaz_sviluppo/ - UN – Sustainable Development Goals: https://sdgs.un.org/goals