Italian Foreign Ministry | International Cooperation Pavilion
Concept and creative direction of the exhibition design for the International Cooperation pavilion of MAECI, 2024. Set in a large trade-fair hall, the installation is built around the concept "The Roads of Friendship – Food Security", with a scenographic lighthouse installation as its central identifying element. The space brings together narrative panels, interactive stations, floor plans and experiential areas devoted to development cooperation and global food security. Role: Creative Direction, Exhibition Design, Art Direction, Communication Design. Client: MAECI – Directorate General for Development Cooperation (DGCS). Responsibilities: spatial concept, design of the main installation, visual communication system, production coordination. 🌐 Digital context 2024: Institutional exhibition spaces adopt immersive narrative languages drawn from world expos and contemporary museums. The convergence of physical installation and digital content (interactive totems, projections, QR codes leading to multimedia content) is now standard practice in high-level communication. 📎 References: - MAECI – Italian Cooperation: https://www.esteri.it/it/temi/cooperaz_sviluppo/ - FAO – Global Food Security: https://www.fao.org/hunger/en/