Happy New Year 2018 | Digital greeting card

Digital greeting card for New Year 2018, created entirely with vector illustration and original art direction. The project began as a personal piece of visual communication, with a contemporary graphic language playing on colour contrasts — vibrant red, midnight blue and black — to evoke the anticipation and hope of the new year. The concept "happy new point of view" sums up the desire for renewal and perspective that comes with the turn of the year. Role: Art Direction, Vector Illustration, Graphic Design. 🌐 Digital context 2017: 2017 was the year visual-first social media such as Instagram reached 800 million active users, imposing new aesthetic standards on digital communication. Motion graphics and flat design dominated online creativity, and animated digital greeting cards gradually replaced printed ones.