UN FAO | Outreach 2017

Overview of the outreach and communication activity of the FAO OCCO team (Office for Corporate Communication/Outreach) in 2017 — a year devoted to the global goal of #ZeroHunger by 2030. Motion graphics: Andrea Carega. Role: Art Direction, Creative Direction (FAO OCCO team). Client: FAO – Food and Agriculture Organization of the United Nations. The video sums up a year of work by FAO's entire creative team, coordinated by the art direction, toward the mission of ending world hunger by 2030. The project includes motion graphics, institutional videos and communication materials for the year's international events. 🌐 Digital context 2017: 2017 was the year UN organizations fully adopted annual "video summaries" as a tool for reporting and internal/external communication. Vertical video for mobile, Instagram stories and branded video content became central to global communication strategies. 📎 References: - FAO – Office for Corporate Communication: https://www.fao.org/communications/en - FAO – #ZeroHunger: https://www.un.org/sustainabledevelopment/hunger/

2017 was a very intense year of work for FAO's outreach team: we worked tirelessly toward the goal of reaching #ZeroHunger by 2030. To many of you these may seem like mere words, but I assure you that my colleagues could not have faced the stress and responsibility of such complex projects without that flame inside them, that motivation and the strength to believe in it. The team always wins, especially when it plays for others. Creative direction is only a very small part of these projects, honestly. Happy New Year to all, on the road to 2030 #ZeroHunger

| Motion graphics: Andrea Carega

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