International Pavilion – Exhibition design, Farnesina

Role: Concept Design, Strategic Design, Exhibition Design, Art Direction, Communication Design. Client: Italian Ministry of Foreign Affairs and International Cooperation (MAECI) – Farnesina. Led the creative direction and concept of the entire pavilion (over 3,600 m²), from visual narrative to spatial identity, coordinating temporary architecture, interactive installations and multichannel storytelling. 🌐 Digital context 2025: Exhibition pavilions increasingly integrate immersive technologies — augmented reality, interactive projections and real-time data visualization — as the standard for high-impact institutional communication. Strategic design of physical spaces is converging with digital design into hybrid experiences. 📎 References: - Meeting di Rimini 2025: https://www.meetingrimini.org - MAECI – Italian Development Cooperation: https://www.esteri.it/it/temi/cooperaz_sviluppo/

Exhibition | Italian Ministry of Foreign Affairs and International Cooperation | Meeting di Rimini 2025

"No crisis is far away."

Telling what remains unseen: the people, the choices and the daily efforts of those who work to bring aid, safety and hope in the hardest moments.
A concept and strategic design project for the International Area of the Italian Ministry of Foreign Affairs and International Cooperation at the Meeting di Rimini 2025.

International Pavilion – Meeting di Rimini 2025

Exhibition design project for the International Area – Crisis Unit and Italian Development Cooperation, MAECI

With the concept “No crisis is far away”, the International Pavilion at the Meeting di Rimini 2025 interprets the theme “In desert places we will build with new bricks” through an immersive, narrative installation dedicated to Italy’s humanitarian action around the world.

The space, covering over 3,600 m², guides visitors along an experiential path – from disaster to reconstruction – highlighting the presence and commitment of the Farnesina in international emergencies.

The project combines temporary architecture, communication design and visual storytelling in a transparent, engaging language: interactive installations, dynamic infographics, videos and real data tell the work of the Italian Development Cooperation and the Crisis Unit in global contexts such as Syria, Gaza, Sudan, Ukraine and Haiti.

The sustainable, modular installation is designed to encourage interaction, awareness and active participation, especially among families and young people.

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