Enel | Interactive touch-screen shop window prototype
Study and prototyping of an interactive touch-screen shop window for "Punto Enel" — ENEL's physical electricity and gas stores, November 2014. The project covered the user interface and information architecture of a touch-screen system to be installed in the windows of ENEL stores, with the aim of turning the store's passive communication into an interactive customer experience. Role: Information Architecture, Interaction Design, UI Design. Client: ENEL. The work included user needs research and analysis, the design of the system's information architecture, the prototyping of the touch-screen interface and the definition of the navigation flow for content on electricity and gas offers. 🌐 Digital context 2014: 2014 was the year of the touch-screen boom in retail. Interactive shop windows and digital signage became a key element of in-store customer experience. Apple, Samsung and other tech brands had already introduced touch screens, and traditional retail began adopting them to modernize physical stores. 📎 References: - ENEL: https://www.enel.it/ - Nielsen Norman Group – Touch Screen Usability: https://www.nngroup.com/topic/mobile-and-tablet-design/