UN FAO | Outreach and Promotions creative direction 2016–2017

Creative Direction for the Outreach and Promotions Branch of the Office for Corporate Communication of FAO (Food and Agriculture Organization of the United Nations), 2016–2017. The role covered the creative direction of the entire visual and communication output of FAO's institutional communication office, including campaigns, editorial materials, digital content and multimedia. Role: Creative Direction, Art Direction, Motion Graphics. Client: FAO – Office for Corporate Communication / Outreach and Promotions Branch. The creative direction oversaw FAO's visual communication system for 2016–2017: World Food Day campaigns, materials for international events, social content, institutional videos, publications and project visual identities. 🌐 Digital context 2016–2017: In those years, major UN organizations completed the transition to digital-first communication strategies. FAO, WFP and UNICEF adopted cross-platform content systems — from print to social, from video to data visualization — with increasingly structured in-house creative teams. 📎 References: - FAO – Office for Corporate Communication: https://www.fao.org/communications/en - FAO Newsroom: https://www.fao.org/newsroom/en/